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IQBARs Review

Pure Genius Or Purely Overrated? (Nutritionist Reacts)
Remy has reviewed over 100 protein bars. He's the founder of Human Food Bar.

I’ve never been shy when it comes to sharing how I really feel about nutrition bars.

IQBars, your time has come.

Are IQBARs just another example of the fake food I often rant about? Or are they a healthy snack that will they give you the brain boost you’re looking for?

Let’s find out 5 reasons why IQBars may fuel your body and mind.

IQBARs are among the few snack bars that actually deliver on taste and keep their promise to provide you with full-body nutrition. These tasty bars are made using complete plant-based proteins, whole foods containing healthy fats, prebiotic fibers, and low amounts of sugar and carbs.

The IQBAR complies with most diets and has the added advantage of being packed with a brain nutrient mix that may help you get past that annoying afternoon slump.

byu/Leaky_gut from discussion

1. The Brain-Boosting Promise: A Closer Look

IQBAR is both a company and a genius product line. The magic behind the name is its mission to create healthy snack bars backed by scientific research and containing functional nutrients for your body and brain.

IQBAR wild blueberry protein bar

IQBAR protein bars are 45 grams and comply with keto, paleo, and vegan diets thanks to their clean ingredients.

They also contain six “brain nutrients”. These ingredients have been individually linked to various cognitive benefits, such as improved focus, memory, and mental clarity, and are derived from or in the form of whole-food ingredients, namely:

  • Lion’s mane mushrooms
  • Medium Chain Triglycerides (MCTs)
  • Flavonoids
  • Omega-3s
  • Vitamin E
  • Choline

The team behind IQBAR don’t make outlandish health claims, but people who’ve tested and tried these protein bars attest to experiencing:

  • Increased levels of concentration and focus
  • More sustained cognitive energy and performance
  • Increased strength and stamina
  • Improved gut health and metabolism
  • Feeling fuller for longer

IQBAR protein bars are kosher, 100% non-GMO, dairy-free, gluten-free, and soy-free.

2. Taste and Texture Triumph: A Win for Picky Eaters

Let’s be honest: taste and texture are one of the most deciding factors when it comes to snack bars. Thankfully, IQBARs excel in this department.

One bite of this and I was glad I found a protein bar that’s not as bland or awful-tasting as other protein bars.

IQBARs are sweetened with stevia, not sugar alcohols, as you’ll find in many other protein bars. This gives the bars a nice sweet flavor without leaving an aftertaste.

The overall texture is great, somewhat like cookie dough, and they have a soft, chewy bite with perfectly distributed crunchy bits throughout.

My favorite thing about these bars is that you can be sure to find something you love—whether you’re a chocolate lover or prefer to stick to your fruits and veggies.

I’m not the only one who was surprised at how good these bars taste:

@oliviaodonnell123 10/10!!! i love it 🥰 #fyp #tastetest #iqbar #proteinbar #paleo #dairyfree #glutenfree ♬ IT GIRL (Sped up Version) – Aliyah’s Interlude

“…tastes good and doesn’t have the consistency of tar, and these are soft, have some bite, overall the texture is great.”


The Flavors

IQBARs contain natural flavors derived from 100% organic sources, like vegetables, fruits, spices, and plants. These bars are available in seven flavors, including:

  • Chocolate Sea Salt
  • Peanut Butter Chip
  • Almond Butter Chip
  • Lemon Blueberry
  • Banana Nut
  • Wild Blueberry
  • Matcha Chai

Forget about those chalky, protein-packed bars of the past. IQBARs have managed to create a snack that’s both healthy and enjoyable to eat. This is a major win for those who struggle to find healthy snacks that actually taste good.

“Overall, their updated recipe definitely is a game-changer (especially for someone like me who thinks eating healthy should still taste good).”



IQBARs offer great value, considering they’re great tasting, have good macronutrient content, and have high nutritional value. These bars are also low carb, high fiber, high in protein, and use quality ingredients that are great for diabetics and people on various kinds of diets.

Their price point is fair, especially because you get to enjoy these snack bars in various ways, including:

  • As a meal replacement
  • Pre and post-workout snack
  • As a midday energy boost
  • While running errands

“These are part of my regular diet, and a good deal providing significant plant-based protein at a low price-per-gram of protein.”

Sunglass Evaluator, USA

3. Macro-Friendly Fuel for Your Body and Brain

IQBARs aren’t just about brainpower; they also fuel your body with balanced macros. The different IQBAR protein bar flavors contain at least 180 calories packed into a 45-gram bar. The nutritional macros and brain nutrients in each bar vary slightly but are generally in the following ranges:

  • 12 g Plant protein
  • 11–13 g Total fat (3 g net carbs)
  • 12–15 g Fat
  • 1–2 g Sugar
  • 7–10 g Dietary fiber
  • 6 Brain nutrients

Low Sugar

IQBARs have less than 2 grams of sugar, which is ideal for people looking to cut back on their sugar intake.The sugar content in the bars comes from stevia and allulose. These two types of sugar have very few calories and don’t raise your blood sugar levels.

Used in low quantities as found in these delicious IQBARS, allulose is Generally Recognized As Safe (GRAS) by the FDA for use as a sugar substitute.

More importantly, stevia and allulose are both natural sweeteners. They are ideal for people with diabetes because they don’t spike blood sugar or insulin levels. Stevia and allulose sugars also have minimal calories, which is great for healthy eating and weight management.

The Ingredients

The bars are also 100% non-GMO and are made using mostly organic ingredients. The common ingredients among all IQBAR flavors include:

  • Almonds
  • Tapioca Fiber
  • Flaxseeds
  • Plant-based Protein Crisps (Pea Protein, Tapioca Starch)
  • Natural Flavors
  • Coconut Oil
  • Water
  • Sunflower Lecithin
  • Vegetable Juice
  • Sea Salt
  • Vanilla Extract
  • Citric Acid
  • Non-GMO Steviol Glycosides
  • Lion’s Mane
  • Vitamin E

IQBAR wild blueberry protein bar

The spices, fruits, and vegetables used vary depending on the protein bar flavor.

@lilsamosa_ Everytime I discover a new snack I consistently eat it until I get sick of it lolol and this is my new obsession #proteinbar #cleaningredients #healthysnacks #iqbar #lionsmane ♬ Ice spice in ha mood x show stoppers by hunny bee – Hunny Bee 😈

The company explains that it does not include the exact content of brain nutrients for proprietary reasons and because the FDA does not present recommended daily values. Hmmmmmm. As much as I like this bar, I have to wonder if there’s enough to actually do anything for your brain.

IQBar aren’t the only bar on the market claiming to to be THE snack for optimal brainpower. MOSH Bars makes the same claim but read our review to learn 5 Reasons MOSH Bars Won’t Make You a Genius.

4. Clean Ingredients (Mostly): The Pea Protein Predicament

IQBARs take pride in using mostly organic ingredients and avoiding artificial sweeteners, sugar alcohols, and other questionable additives. This is a big plus for health-conscious consumers.

IQBARs contain at least 25% plant-based protein per bar.

Most of the protein content in these bars is derived from pea protein, which, according to a 2019 study, works as well as whey protein in promoting post-workout muscle growth. Pea protein was selected as the main protein source for the following reasons:

  • It’s easy to metabolize and is highly bioavailable, so it’s easily and effectively absorbed in the body.
  • It’s vegan.
  • It’s paleo-friendly because it has lower lectin and phytate content.

For most people, pea protein is a well-tolerated and high-quality protein source. It’s also vegan and hypoallergenic, making it suitable for a wide range of dietary needs. However, if you’re strictly paleo or have concerns about pea protein, you might want to consider other options.

5. Gut Health Considerations: Tapioca’s Double-Edged Sword

IQBars contain other ideal protein sources, such as almonds, flax seeds, and tapioca starch. When you consume high amounts of protein, it’s essential that you also have enough fiber to help with digestion and gut health.

Luckily, these bars contain tapioca fiber, or resistant dextrin, which is a gut-friendly prebiotic fiber. A flourishing gut is linked to numerous benefits, including improved digestion, immunity, and even mood.

However, the tapioca fiber in IQBARs is also a source of resistant starch, which can be problematic for some individuals, especially those with diabetes or blood sugar imbalances.

While the amount of resistant starch in IQBARs is relatively low, it’s worth being mindful of if you’re sensitive to this type of carbohydrate. Balancing the prebiotic benefits with the potential downsides of tapioca starch is key to deciding whether IQBARs are a good fit for your individual needs.



Comparing IQBARs to Human Food Bar

The IQBAR and Human Food Bar are similar in multiple ways. For instance, both are focused on providing you with a healthy and tasty snack bar to help you live your happiest and most productive life.

However, while the IQBAR protein bar is advertised as a brain booster, Human Food Bar is a microbiome booster. They are both plant-protein based and come with multiple health benefits.

Below is a tabular comparison of the two snack bars.

 IQBAR Protein BarHuman Food Bar
Calories180 calories200 calories
Plant-protein content12 g8 g
Dietary fiber content7–10 g dietary fiber obtained from tapioca fiber12 g dietary fiber obtained from multiple prebiotic fibers (tiger nuts, chicory root, baobab, flax)
Net carbs3 g net carbs5 g net carbs

Are IQBAR Protein Bars Better Than The Human Food Bar?

I must admit that the IQBAR protein bars are genius and fair competitors to our own Human Food Bar.

For instance, the IQBAR has direct brain-boosting potential, which is something you won’t find with our HFB. That said, a healthy gut correlates to more energy and a brighter mood, and may even help clear up your thinking.

It is a great choice as it combines plant protein, multiple prebiotic fibers, superfoods, and resistant starch to give you a bar that supports your busy and healthy lifestyle.

the human food bar

I am obviously super biased but I do find the Human Food Bar to be more filling and way more delicious. They are also even more nutritious, making them better value for your money and more beneficial to your body.

Among the rare superfoods in the HFB are tiger nuts, which contain micronutrients and healthy fats that support your digestive system and help control blood sugar levels. The bar also contains baobab fruit, which has an ORAC value of a whopping 140,000. That makes it the most potent superfood there is. It even beats out tumeric.

Additionally, the HFB is compatible with multiple diets, including Dr. Gaundry’s Plant Paradox Diet.

Conclusion: To be honest, both bars are winners in their own right.

Pros and Cons of IQBARs

IQBAR wild blueberry protein bar
IQBARs Review
The Takeaway
This smart, modern bar is a solid option, especially if you’re looking for a brain boost. It’s definitely tasty, but it does not have as much fat as purpose-designed keto bars. IQBARs are pure genius, considering they deliver at least 80% of their promises.
Taste and Texture:
Macros Rating:
Fiber Content:
They taste great and have a soft and smooth texture
Rich in protein fiber and healthy fats
Contain functional nutrients for your body and mind
They are kosher 100% non-GMO dairy-free gluten-free and soy-free
Comply with a variety of diets including keto paleo friendly and vegan
Use natural flavors like vegetables fruits spices and plants
Sweetened with allulose a natural sugar with a low calorie count and is suitable for diabetics
Although many of the ingredients used are organic the bars are not 100% organic
Not lectin-free because of pea protein
Contain popular allergens like almonds and coconut


Are IQBARs 100% Paleo?

IQBAR describes their snack bars are paleo-friendly rather than paleo because:

  • The main protein in the bars is pea protein, which is a legume and not 100% compliant with a paleo diet due to their phytates and lectin content.
  • They contain some ingredients that were not exclusively consumed by hunters and gatherers, such as sunflower lecithin.

Which allergies should you be wary of?

You should not consume IQBARs if you’re allergic to:

  • Almonds
  • Coconuts
  • Sunflower seeds
  • Peanuts

How long do IQBARs stay fresh?

IQBARs can stay fresh for up to 6 months when refrigerated. At room temperature, you can expect them to maintain their freshness for up to 21 days.

Human Food Bar

Psst! Got a moment?

If you're reading this, you came here for one my many protein bar reviews, which means you're a fellow bar eater. 

If you found my article helpful, I hope you'll take a look at Human Food Bar, which I created after testing over 100 bars.

The bar's unique formulation can help you cut cravings, lose weight, sleep better, have more energy, regulate digestion, and more. It does this by balancing your gut biome.

Human Food Bar comes recommended by New York Times best-selling author Dr. Steven Gundry, MD.

Scroll through the gallery to learn more!

Remy is the founder of Human Food Bar. A health and wellness enthusiast based in Berkeley, California with a deep interest in dietary nutrition, he's well versed in the Plant Paradox, Keto, Paleo and Vegan diets. He has a borderline obsession with nutrition bars that eventually gave birth to the Human Food Bar. In his free time he likes to blog, cook, mixologize, garden and mountain bike.
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Registered Dietitian Nutritionist, Nutritional Synergy
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Kathy is a Registered Dietitian Nutritionist with a Master of Science degree from Michigan State University in Human Nutrition. She's been a Registered Dietitian for 32 years serving in all capacities of my profession from clinical nutrition to public health and education. She's passionate about helping people change their lives for the better using medical nutrition therapy and in the art and practice of writing about all aspects of functional and integrative nutrition.
Remy is the founder of Human Food Bar. A health and wellness enthusiast based in Berkeley, California with a deep interest in dietary nutrition, he's well versed in the Plant Paradox, Keto, Paleo and Vegan diets. He has a borderline obsession with nutrition bars that eventually gave birth to the Human Food Bar. In his free time he likes to blog, cook, mixologize, garden and mountain bike.

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